Role Overview
The Demand Generation Manager owns EnableComp’s demand generation engine, planning and executing multi-channel campaigns to build pipeline and create content. This role builds on the technical infrastructure and positioning set by other teams, translating them into campaigns that generate and nurture qualified leads.
What You Will Do
Plan, build, and execute multi-channel demand generation campaigns, own marketing-sourced pipeline targets, and report on campaign performance against revenue goals. Manage the demand generation budget, track spend against ROI, and reallocate based on channel performance.
Why It Might Be a Fit
A great candidate is self-directed, comfortable owning ambiguous problems, and can translate technical workflows into plain-language impact for Sales and Marketing stakeholders. They should have strong project management and prioritization skills, a bias toward experimentation and iteration, and be able to work at a computer for extended periods.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role
- Experience in healthcare, healthcare technology, Revenue Cycle Management (RCM), or another complex B2B industry
- Hands-on experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
- Strong writing skills and analytical skills, with experience pulling and interpreting campaign data to make decisions
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off (vacation, sick leave, etc.)
- Flexible work arrangements (remote work, flexible hours, etc.)
To apply for this job please visit jobs.lever.co.
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