GTM Lead

About EngageReel

EngageReel is an AI-powered platform that helps D2C and consumer brands run their whole social presence from one place:

• Create, schedule and manage ads: generate on-brand video and image ads with AI and plan campaigns on a content calendar.

• Automated social posting: publish across channels on autopilot, so the right content goes out at the right time.

• Auto-reply and DM management: AI answers comments and DMs instantly, turning engagement into conversations and conversations into customers.

What You’ll Do:

• Define our ICP and positioning: which D2C and consumer brands need EngageReel most, and what message makes them act.

• Build the lead-generation engine from scratch across LinkedIn, content, outbound campaigns, communities and partnerships. Test fast, then double down on what works.

• Get on discovery and onboarding calls with early customers, understand their pain points, and turn interest into active usage.

• Feed customer insights back to the product team to sharpen the product and the positioning.

• Own the funnel from lead to paying customer, and be able to explain exactly what drove each result.

What You Bring:

• 5+ years in GTM, growth marketing or product marketing.

• Current or recent experience at a SaaS company whose customers are brands that sell directly to consumers (D2C, e-commerce, retail, consumer brands). Experience in martech, adtech or social/creator tools is preferred.

• A track record of building lead generation from scratch at an early-stage company (seed to Series B) — not running an engine someone else built.

• Comfort talking to customers: you enjoy discovery and onboarding conversations.

• Hands-on with lead-gen channels and tools (LinkedIn, email outreach, content, CRM).

• Data-driven: you know your funnel numbers and act on them.

What This Role Is Not:

• Not a quota-carrying sales role.

• Not a product management role.

Why Join Us:

• Own GTM from day one. You’re building it, not inheriting it.

• Direct impact: your positioning and channels will define how EngageReel reaches its first customers.

• Move fast. Decisions here take days, not quarters.

Tagged as: Data Analysis