Integrated GTM & Product Marketing Lead

Hybrid Full TimeNew York, New York, United StatesEngine by Gen

Role Overview

The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio.

What You Will Do

Craft consumer narratives and lead integrated campaigns end to end, from brief and strategy through to launch execution and post-campaign evaluation.

Why It Might Be a Fit

You will ensure everything we put in front of consumers is grounded in insight, drives adoption, engagement, conversion and revenue growth, and lands consistently across markets.

Requirements

  • 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
  • Experience leading go-to-market execution across both new product launches and campaign-led initiatives
  • A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns

Benefits

  • 401(k) match
  • Health & Wellness: access to medical, dental and vision insurance plans
  • Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
  • Work-Life Balance: unlimited paid time off, company holidays
  • Professional Development: annual education reimbursement for job related courses
  • Wellness Reimbursement: to cover fitness related expenses
  • Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts

To apply for this job please visit jobs.ashbyhq.com.

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