Senior Go-To-Market and Integrated Marketing Manager – Norton

Role Overview

This is a brand and growth marketing role focused on Norton product initiatives and go-to-market execution. Working closely with various teams, you’ll translate positioning into clear, compelling marketing messaging and materials, and quarterback launches for existing Norton products and features.

What You Will Do

Own marketing messaging for current Norton products, define comprehensive launch plans, lead and quarterback integrated marketing execution, and drive cross-functional integrated campaigns across paid, owned, earned, lifecycle, partner and regional channels.

Why It Might Be a Fit

We’re looking for a senior marketing professional with 8-12 years of experience in product marketing, integrated marketing, and GTM strategy in technology or subscription businesses. You should have a solid understanding of DTC and subscription businesses, proven leadership in product positioning, and experience driving regional GTM activation.

Requirements

• 8–12 years of experience across product marketing, integrated marketing and GTM strategy in technology or subscription businesses
• Solid understanding of DTC and subscription businesses and performance marketing
• Proven leadership in product positioning and differentiated messaging
• Track record of developing product storytelling assets and high-impact launch materials
• Demonstrated ownership of end-to-end launch marketing strategy and execution
• Strong integrated campaign planning across owned, earned and paid channels and investment levels
• Experience driving regional GTM activation and equipping regional, partner and customer support teams with launch toolkits and messaging
• Analytics-driven mindset, with experience forecasting impact and optimizing performance
• Highly organized and execution-focused, with strong project management fundamentals and experience building the systems and operating processes that keep multiple initiatives on track
• Strong cross-functional collaboration and the ability to influence stakeholders globally
• Genuinely curious about AI and proven use of AI to advance the work, the team and the output