Senior Marketing Operations Specialist

Role Overview

The Sr Marketing Operations Specialist will play a vital role in supporting and optimizing our marketing technology stack, executing campaigns, maintaining data hygiene, and ensuring smooth operational alignment across the marketing function. As a key member of Engine’s Marketing Operations team, you will partner closely with marketing, sales, and the rest of the revenue operations team to drive exceptional execution of growth initiatives and pipeline growth.

What You Will Do

Campaign Operations: Set up, test, and deploy marketing campaigns, including email, webinars, and events using our marketing automation platform (Customer.io). Data Management: Maintain accuracy and cleanliness of marketing data within Salesforce and Customer.io; manage lead capture, enrichment workflows, and routing using Clay and Cargo. Technology Support: Administer, optimize, and troubleshoot our core marketing technology stack, including Customer.io (email automation), Salesforce (CRM), Clay and Cargo (data enrichment and activation), and Tray.io (workflow automation).

Why It Might Be a Fit

To succeed in this role, you will need to be able to learn and master our marketing automation, CRM, and related marketing tech in your first 45 days. You will need to consistently execute campaign setup, QA, and launch with a high level of accuracy and timeliness from a templatized approach ensuring repeatability and scale and speed. You will also need to proactively surface data quality or process issues and collaborate on solutions.

Requirements

• 3–5 years of experience in marketing operations, revenue operations, or a related field.
• Bachelor’s degree in marketing, business, analytics, or a related field (or relevant internship/work experience).
• Demonstrated experience in marketing technology, data analytics, and digital marketing operations.
• Advanced proficiency in Liquid code for dynamic email content, including the ability to build and maintain scalable, reusable email modules.
• Hands-on experience with Salesforce and Customer.io (or similar marketing automation platforms); proficiency in Excel/Google Sheets.
• Highly detail-oriented, analytical, and organized; proven ability to take initiative and drive results independently.

Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Check out our full list at engine.com/culture.