Role Overview
As the Commercial CRM Manager, you will be responsible for envisioning and defining how we interact with our commercial customers, ensuring every touchpoint is purposeful, data-driven, and aligned with our business objectives. You will bridge the gap between customer experience, business goals and technical execution, designing the blueprints that our technical teams will build.
What You Will Do
Define lifecycle stages, moments that matter, and the target-state journey for each priority B2B audience segment. Build current- and target-state journey blueprints; identify friction, gaps, and dead ends across marketing, sales, dealer, and customer touchpoints.
Why It Might Be a Fit
You will be the master storyteller behind our customer engagement lifecycle, responsible for envisioning and defining how we interact with our commercial customers, ensuring every touchpoint is purposeful, data-driven, and aligned with our business objectives.
Requirements
- Bachelor’s degree in Marketing, Sales, or related field
- 5+ years of experience in CRM, marketing, sales, or related field
- Strong understanding of customer journey mapping, lifecycle marketing, and data-driven decision making
- Excellent communication, project management, and leadership skills
Benefits
- Comprehensive health insurance
- 401(k) matching program
- Paid time off
- Employee discounts on Ford vehicles
To apply for this job please visit efds.fa.em5.oraclecloud.com.
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