Director, Product Marketing – Lincoln

Role Overview

The Director of Product Marketing, Lincoln is a pivotal leadership role responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring every vehicle delivers on the brand’s promise, client expectations, and business objectives.

What You Will Do

Set Lincoln’s product marketing strategy, translate brand pillars, client needs, market dynamics, and business priorities into compelling vehicle and portfolio choices, define and own product value propositions, and ensure consistency across all Lincoln nameplates.

Why It Might Be a Fit

The ideal candidate will have deep expertise in target clients, current and future segments, competitors, technology, and cultural trends, and will be able to convert insights into clear product choices and recommendations.

Requirements

• 10+ years of experience in product marketing
• Proven track record of success in product marketing leadership roles
• Deep expertise in target clients, current and future segments, competitors, technology, and cultural trends
• Ability to lead cross-functional teams and drive timely decisions
• Strong business acumen and financial analysis skills

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