Product Manager, CRM Lifecycle Communications & Automation

Role Overview

As the Product Manager for Lifecycle Communications & Automation, you will own the day-to-day delivery, reliability, and optimization of CRM journeys that keep customers informed and engaged throughout their relationship with Ford. You will translate business needs into clear requirements, manage communication rules and triggers, and coordinate delivery across business, marketing, data, analytics, and engineering teams.

What You Will Do

Manage Lifecycle Communications and Journey Delivery, Manage Communication Rules and Product Changes, Enable Execution Through Salesforce Marketing Cloud, Measure Journey Performance and Drive Test-and-Learn Optimization, Scale Quality Control and Operational Reliability, Apply AI and Automation to Improve Delivery, Support AI-Powered Journey Activations

Why It Might Be a Fit

Success means delivering reliable communications, learning what improves journey outcomes, and scaling capabilities without a corresponding increase in manual effort. This is a hands-on product management role for someone who combines strong CRM Journey design knowledge, disciplined execution, analytical thinking, and curiosity about practical applications of AI.

Requirements

• Strong CRM Journey design knowledge (preferably in Salesforce Marketing Cloud)
• Disciplined execution
• Analytical thinking
• Curiosity about practical applications of AI

Benefits

• Relocation assistance may be available for qualified candidates