E-commerce Platform & CRO Lead

Role Overview

Directs the development of company e-commerce marketing programs and overall website strategy to maximize the brand presentation, consumer experience and support the integrated internet marketing strategy for the company.

What You Will Do

Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities.

Why It Might Be a Fit

Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs.

Requirements

• Directs the development of company e-commerce marketing programs and overall website strategy
• Manages the research, analysis, and monitoring of financial, technological and demographic factors
• Designs marketing plans to capitalize on market opportunities
• Represents consumer, marketing, and merchandising point of view to identify new business/content opportunities and effectiveness of programs