Senior Product Marketing Manager, Growth

Role Overview

The Senior Product Marketing Manager will own two things: shipping new features to the market, and building our PLG activation flow. This person is responsible for making sure customers adopt what we ship.

What You Will Do

The role involves taking over our weekly product launches, planning launches with product managers, writing launch stories and assets, driving adoption after launch, and building our PLG activation flow.

Why It Might Be a Fit

The ideal candidate has experience in product marketing for AI products at B2B software companies, knows how to use AI tools, and has built a PLG activation or onboarding program.

Requirements

• Experience in product marketing for AI products at B2B software companies
• Experience in building a PLG activation or onboarding program
• Experience in owning launches from planning through post-launch adoption at a weekly or near-weekly pace
• Hands-on experience with lifecycle and in-app tools like Customer.io, HubSpot, Braze, Appcues, Pendo, or Chameleon
• Experience in product analytics tools like PostHog, Amplitude, or Mixpanel
• Ability to write clearly and concisely

Benefits

• Autonomy and Ownership
• Competitive Compensation
• Health Coverage
• Retirement Plan
• Time Off
• Parental Leave