Role Overview
The Staff Performance Marketing Manager will own multi-channel demand generation programs that drive pipeline for the Mid-Market business. This is a senior individual contributor role responsible for building and running programs that move priority audiences and accounts through the funnel toward SQLs, SQOs, and pipeline.
What You Will Do
The role involves diagnosing where priority accounts and audiences are stalled across the buying journey and building targeted programs to improve progression. The Staff Performance Marketing Manager will design programs that move audiences toward SQLs, SQOs, and pipeline, and own a portfolio of planned and emerging account-growth plays.
Why It Might Be a Fit
This role offers significant ownership over programs directly connected to demand generation and pipeline growth. The Staff Performance Marketing Manager will work at the intersection of performance marketing, demand generation, lifecycle, ABM/ABX, marketing automation, analytics, and creative, partnering with multiple teams to design and execute sophisticated marketing programs.
Requirements
- 6+ years of experience in B2B or B2C multi-channel demand generation, growth marketing, or lifecycle marketing
- Strong understanding of demand generation and account/customer acquisition strategies
- Demonstrated ability to diagnose funnel and account stall points and build targeted programs in response
- Experience setting up, executing, and measuring lifecycle campaigns for SaaS products
- Hands-on marketing automation experience with Marketo, Eloqua, HubSpot, Braze, or equivalent platforms
- Working knowledge of ABM/ABX and intent data platforms such as 6sense, Demandbase, or similar
- Strong analytical and problem-solving skills across data sources, data mapping, campaign logic, testing, and ROI analysis
- Strong execution and project management skills
- Understanding of creative best practices
- Ability to manage multiple complex projects and priorities independently and cross-functionally
- Comfortable operating in both planned and emergent environments
- Strong prioritization and time-management skills
Benefits
- Fully remote opportunity
- $1,700–$3,250 USD/month compensation range
- Opportunity to own high-impact demand generation programs from strategy through execution and optimization
- Influence pipeline across Mid-Market audiences and priority accounts
- Work across demand generation, lifecycle, ABM/ABX, marketing automation, analytics, and creative
- Operate as a senior individual contributor with meaningful influence on marketing practices
- Collaborate with highly cross-functional teams in a global technology environment
To apply for this job please visit operatorequity.applytojob.com.
Follow us on social media