Senior Manager, Go-To-Market Strategy

Role Overview

The Senior Manager, Go-to-Market (GTM) Strategy & Customer Insights is an individual contributor role responsible for shaping and operationalizing GTM strategy for priority products, solutions, and customer segments. This role is a primary enabler of GTM leadership decisions and trade-offs on business planning/analysis, strategic initiatives, new business development, and executive prioritization.

What You Will Do

Serve as GTM lead for assigned products, solutions, or strategic initiatives- owning end-to-end GTM planning from problem framing to execution. Define target markets, customer journeys, sales motions, channel/partner strategy, and success metrics for priority GTM plays.

Why It Might Be a Fit

This role requires strong experience turning customer and market insights into GTM plans and measurable commercial outcomes, and ability to derive insights via quantitative and qualitative analysis and formulate/test hypotheses by diving deep into data.

Requirements

• 8–12+ years in GTM strategy, growth strategy, product marketing, strategy/ops, or management consulting with GTM experience in B2B technology
• Demonstrated ability to derive insights via quantitative and qualitative analysis and formulate/test hypotheses by diving deep into data
• Strong experience turning customer and market insights into GTM plans and measurable commercial outcomes
• Substantial GTM experience requiring leadership engagement and influence
• Strong analytical skills: segmentation/ICP development, market sizing, competitive analysis, funnel/pipeline analysis, and basic financial modeling
• Expertise in developing frameworks and presentations for GTM leadership and strategy formulation
• Comfortable operating in matrixed, cross-functional environments and partnering with senior stakeholders
• Excellent communication skills – able to synthesize ambiguity into clear recommendations and executive-ready narratives
• Ability to provide thought leadership, think strategically, and effectively communicate vision and influence
• Bachelor’s Degree or equivalent in relevant field

Benefits

• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.

Tagged as: Data Analysis, Financial Modeling