Role Overview
The Marketing Automation Manager will lead the strategy, administration, optimization, and evolution of the organization’s Salesforce marketing technology ecosystem, including Salesforce Sales Cloud, Data Cloud, Marketing Cloud Engagement, MobileConnect, and MuleSoft. This role will partner closely with Marketing, Sales, Customer Experience, IT, Analytics, and external vendors to deliver scalable customer engagement programs and maximize the value of the Salesforce platform.
What You Will Do
Key responsibilities include developing and executing a comprehensive CRM and marketing technology roadmap, serving as the business owner and primary stakeholder for Salesforce Sales Cloud, Data Cloud, Marketing Cloud Engagement, Mobile Connect, and related customer engagement platforms, and establishing best practices, governance standards, and scalability strategies across the Salesforce ecosystem.
Why It Might Be a Fit
The ideal candidate combines strong martech expertise with a deep understanding of customer lifecycle marketing, CRM operations, data architecture, and cross-functional business processes.
Requirements
- Bachelor’s degree in Marketing, Business, Information Systems, Computer Science, or related field
- 5+ years of experience in CRM, marketing technology, marketing operations, or customer engagement platforms
- Hands-on experience administering and optimizing Salesforce Marketing Cloud Engagement and Sales Cloud
- Experience working with Salesforce Data Cloud, customer data platforms (CDPs), or enterprise customer data environments
- Experience designing and managing automated customer journeys and lifecycle marketing programs
- Demonstrated experience with MuleSoft integrations, APIs, system connectivity, and enterprise data flows
- Strong understanding of customer segmentation, personalization, identity resolution, and customer lifecycle marketing
- Experience managing complex marketing automation initiatives and cross-functional projects
- Strong analytical skills with experience developing dashboards, reporting frameworks, and performance insights
- Excellent communication, stakeholder management, and project leadership skills
Benefits
- Medical, dental, and vision plans
- A generous 401(k) employer match
- Paid vacations, holidays, and sick time
To apply for this job please visit equitylifestyleproperties.wd5.myworkdayjobs.com.
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