Role Overview
The Senior CRM Manager is responsible for developing and implementing the CRM and email strategy for eRecht24’s three cohorts, including subscriber to Freemium, Freemium to eRecht24 PREMIUM, and PREMIUM to higher tariffs and additional products. The role involves building behavior-based sequences in Brevo for conversion, upsell, retention, re-engagement, and re-permission, as well as working directly with the BI team on target groups, selections, and exclusions.
What You Will Do
The Senior CRM Manager will plan campaigns in the jab-jab-jab-punch rhythm, write with AI support based on the company’s wording guidelines, and finalize the campaigns themselves. They will also define and implement contact rules and hygiene, including list quality, double opt-in, consent, bounce management, and a clean handling of inactives.
Why It Might Be a Fit
The role is ideal for someone with 5+ years of email marketing or CRM experience in the B2B-, SaaS-, or subscription environment, with several years of channel responsibility. The successful candidate will have proven success with lifecycle automation and segmentation, as well as secure knowledge of an automation tool, such as Brevo.
Requirements
- 5+ years of email marketing or CRM experience in the B2B-, SaaS-, or subscription environment
- Several years of channel responsibility
- Proven success with lifecycle automation and segmentation
- Secure knowledge of an automation tool, such as Brevo
- Data savvy: SQL basic knowledge or the willingness to learn it
- Conversion copywriting in German: clear, short, without marketing speak
- Routine with AI in the workflow and the judgment of when the result is good enough
To apply for this job please visit join.com.
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