Product Marketing Manager

Role Overview

The Product Marketing Manager will own product positioning, messaging, go-to-market launches, customer proof, competitive materials, product demonstrations, campaigns, developer marketing, and market insight.

What You Will Do

Develop positioning and messaging for each product, plan and execute product go-to-market launches, turn customer deployments into case studies, create and maintain competitor comparison pages, and plan and run LinkedIn and Google campaigns.

Why It Might Be a Fit

Success will be measured by product clarity and launches, sales adoption of marketing materials, and qualified pipeline generated through paid and organic channels.

Requirements

• At least 3 years of experience in B2B SaaS product marketing
• Working understanding of identity and security concepts
• Clear, plain writing skills
• Demonstrated experience delivering product launches, case studies, and sales materials
• Hands-on campaign experience
• Ability to own work end to end and collaborate effectively in a small, fast-moving team
• Experience marketing to Nigerian or African banks, fintech companies, or regulated enterprises
• Familiarity with NDPA, GDPR, or ISO 27001 as purchasing drivers
• Developer marketing experience, including documentation and tutorials
• Ability to record and edit short product demonstration videos