Performance Marketing Executive

Role Overview

We are seeking a creative and performance-driven Meta Ads Expert with a minimum of 2+ years of hands-on experience managing Facebook and Instagram advertising campaigns.

What You Will Do

Plan, launch, manage, and optimise Meta Ads campaigns across Facebook and Instagram, develop campaign strategies, conduct audience research, and track campaign performance.

Why It Might Be a Fit

A data-driven marketer with a strong understanding of paid social advertising, someone who can balance creativity with performance marketing, and a self-motivated professional with excellent organisational and time management skills.

Requirements

• Strong hands-on expertise in Meta Ads Manager (Facebook and Instagram Ads)
• Minimum 2+ years of experience in managing and optimising paid advertising campaigns
• Experience with Meta Pixel, Conversion API (CAPI), Events Manager, and campaign tracking
• Strong understanding of audience segmentation, A/B testing, retargeting, and campaign optimisation
• Knowledge of lead generation and conversion-focused advertising strategies
• Excellent analytical and reporting skills
• Ability to interpret campaign data and make performance-driven decisions
• Excellent verbal and written communication skills
• Strong client communication and account management skills
• Ability to manage multiple client accounts simultaneously