Senior Customer Journey & Marketing Automation Specialist

Role Overview

We are looking for a Senior Marketing Automation Specialist who will take ownership of our global customer journey ecosystem, lead experimentation initiatives, and champion AI-driven innovation across marketing operations.

What You Will Do

You’ll have the opportunity to influence customer engagement across email and in-product customer journeys, collaborate with international stakeholders, and help define the next generation of marketing automation, personalization, and AI-driven engagement capabilities.

Why It Might Be a Fit

You’ll own high-impact global customer journeys, shape marketing automation strategy, work at the intersection of marketing, technology, data, and AI, and drive measurable business growth through optimization, experimentation, and innovation.

Requirements

• Proven experience in marketing automation, lifecycle marketing, CRM, or customer journey optimization
• Strong analytical mindset with the ability to translate data into business actions
• Experience designing and evaluating A/B testing programs
• Knowledge of customer segmentation, personalization, and retention strategies
• Hands-on experience with reporting and analytics tools such as Power BI and Google Analytics
• Strong stakeholder management and presentation skills
• Passion for innovation, continuous improvement, and leveraging AI to solve business challenges
• Ability to work independently, prioritize effectively, and influence cross-functional teams in a global environment

Benefits

• Health & well-being
• BenefitPlus
• Healthcare (check-ups/annual programs)
• Multisport card
• Travel card “električenka”
• Supplementary pension saving
• Sick days
• Family
• Marriage allowance
• Childbirth allowance
• Parental contribution
• ESET family events (Family day, St.Nicholas)
• Office
• Refreshments in the office (fruits, coffee, soft drinks)
• Let ́s get together breakfast
• Activity room, quiet room
• ESET events (Žranica, Christmas party..), teambuildings
• Other
• Loyalty allowance
• Loyalty extra days off
• Loyalty cake
• Loyalty glass award
• Refer a friend
• Christmas presents
• Discounts from external providers

Tagged as: Google Analytics, Power BI