Aveda Brand Digital Marketing Manager

Role Overview

Leads the brand digital marketing strategy for Aveda across the Korea direct market, enabling SNDPs through scalable strategies and guidelines. Translates brand and business priorities into connected, data-driven digital programs that strengthen brand equity and accelerate growth.

What You Will Do

Develops and executes digital marketing strategies across Social/Influencer/Advocacy, Media/Search, and CRM/Data for the Korea direct market. Drives consumer acquisition, engagement, retention, and advocacy through connected digital experiences.

Why It Might Be a Fit

Requires a strategic, consumer-centric, and data-driven mindset with strong digital marketing and omnichannel expertise. Must have experience managing agencies, budgets, and cross-functional stakeholders within a matrixed organization.

Requirements

• Bachelor’s degree or equivalent required
• 8+ years of relevant digital marketing experience
• Strong experience across digital media, search, social/influencer marketing, CRM, and consumer data
• Demonstrated success using analytics and performance insights to drive consumer and business growth
• Experience managing agencies, budgets, and cross-functional stakeholders within a matrixed organization