Global Brand & Product Marketing Director

Role Overview

As Global Marketing Director for Lab Series, you will play a pivotal role in shaping the brand’s future by developing a compelling and differentiated global brand platform and translating it into a powerful product innovation and marketing strategy.

What You Will Do

You will lead the definition of Lab Series’ unique positioning in men’s skincare, leveraging advanced skincare science, dermatological expertise, and a deep understanding of men’s evolving needs.

Why It Might Be a Fit

Combining strategic vision, creative excellence, and business acumen, you will drive brand transformation, product innovation, and portfolio optimization to accelerate global growth, with a particular focus on China and North America.

Requirements

• 8–10+ years of experience in global marketing, brand strategy, and product innovation, ideally in premium beauty or skincare
• Proven experience in brand building, repositioning, and development of differentiated brand platforms
• Strong expertise in skincare innovation, portfolio strategy, and product development
• Exceptional strategic and creative thinking, with strong conceptual development, storytelling, and copywriting skills
• Deep understanding of consumer insights, global beauty trends, and competitive dynamics
• Strong analytical and commercial acumen, with the ability to translate insights into growth opportunities
• Experience working with international markets, particularly China and North America, is a plus
• Proven ability to influence senior stakeholders and lead cross-functional teams
• Entrepreneurial, collaborative, and results-driven mindset
• Excellent communication and presentation skills; fluent English required