Role Overview
The Demand Marketing Lead, UK, is a key driver of revenue growth in the UK market, accountable for the leads and opportunities generated, the pipeline created, and the revenue closed.
What You Will Do
Run an always-on demand generation programme, covering campaigns, lead nurture and regional initiatives. Partner closely with local sales teams on hand-off criteria, pipeline reviews, forecasting and lead scoring and qualification.
Why It Might Be a Fit
We’re looking for individuals who have 5+ years’ experience in demand generation or performance marketing, with a track record of tailoring national or global campaigns for a specific market, and a clear focus on ROI.
Requirements
- 5+ years’ experience in demand generation or performance marketing
- Ideally including experience holding a personal revenue or pipeline target
- All experience must be in B2B marketing
- Has personally held and delivered against a revenue target before
- Comfortable partnering closely with local sales teams on hand-off, forecasting and pipeline reviews
- Track record of tailoring national or global campaigns for a specific market
- Confident briefing and directing centralized marketing automation, CRM and paid media specialists
- Some experience working with AI, whether in a professional role or through personal projects
Benefits
- Competitive salaries
- Enhanced healthcare and pensions
- Generous holiday allowances
- Hybrid working
- Core Hours policy allowing flexible start and finish times
- Two volunteering days a year
- Donation amount on joining for a charity of their choice
- Mentoring, group volunteering, and fundraising initiatives
- Supporting international charities through website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights
To apply for this job please visit jobs.workable.com.
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