Product Marketing & Brand Lead

Role Overview

As a Product Marketing & Brand Lead, you will determine how Event Inc positions itself and how its brand affects customers, partners, and investors. You will be responsible for our positioning and brand appearance, from the core message of our AI-First story to consistency across all channels.

What You Will Do

You will set the direction for our AI-First story and our product portfolio, translate brand and product stories into external communication, develop content ideas, strategy, and planning, and support with pitch decks, battle cards, and RFP/RFI responses.

Why It Might Be a Fit

You will work closely with our Content-, SEO- & GEO-Manager and our Data Analyst (Go-to-Market & Insights), and have the opportunity to grow with a motivated, highly qualified team with flat hierarchies and genuine cohesion.

Requirements

• At least 2 years of experience in product marketing or a comparable positioning or brand role
• Experience in product and sales marketing for complex enterprise target groups
• Experience with RFP/RFI processes
• Familiarity with marketing automation tools like HubSpot
• Confident in advising and presenting to senior and executive levels like CRO and CEO

Benefits

• Exclusive discounts on top brands
• Travel through PepXpress and Corporate Benefits
• Fruit basket, snack bar, and cold and warm drinks available at all times
• Individual hardware choice
• 20 € benefits, 20 € contribution to the Deutschlandticket, or 20 € contribution to Urban Sports
• Learning budget of 300 € per year
• Up to 100 € per month for old-age provision and wealth goals (bAV & VWL)