Role Overview
The Customer Marketing Manager will drive lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth. This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment.
What You Will Do
The responsibilities of this role include owning lifecycle experience direction, defining customer experiences, designing end-to-end lifecycle experiences, ensuring lifecycle touchpoints work in concert with product experiences, translating business priorities into lifecycle initiatives, and prioritizing initiatives based on potential impact, customer value, and feasibility.
Why It Might Be a Fit
The ideal candidate will have 5-7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles, with experience owning customer journeys tied to business outcomes, strong analytical and quantitative skills, and the ability to collaborate cross-functionally and influence without direct authority.
Requirements
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B or B2C SaaS or Product-Led Growth (PLG) environments
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
To apply for this job please visit evercommerce.wd1.myworkdayjobs.com.

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