Lifecycle Marketing Manager

Role Overview

EverPro is looking for a Lifecycle Marketing Manager to join the EverPro Marketing team, supporting Joist. The role involves owning lifecycle marketing initiatives that drive customer activation, conversion, product adoption, retention, and revenue growth. The ideal candidate combines strategic thinking, analytical skills, and hands-on execution to build effective customer journeys and deliver measurable business impact in a Product-Led Growth (PLG) environment.

What You Will Do

The responsibilities include owning lifecycle strategy and experience direction across assigned customer journeys, segments, or products, designing and launching personalized customer journeys across email, push notifications, in-app messaging, and other relevant channels, and analyzing customer behavior, journey performance, and experiment results to identify drivers of success and opportunities for improvement.

Why It Might Be a Fit

The ideal candidate has 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles, with experience owning customer journeys tied to measurable business outcomes, not just channel execution, and experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments.

Requirements

• 5+ years of experience in lifecycle marketing, customer marketing, growth marketing, or related roles
• Experience owning customer journeys tied to measurable business outcomes, not just channel execution
• Experience working in SaaS, subscription-based, or Product-Led Growth (PLG) environments
• Strong analytical skills, including experience with segmentation, experimentation, and performance optimization
• Experience working with marketing automation or customer engagement platforms
• Proven ability to collaborate cross-functionally, manage multiple priorities, and independently drive initiatives

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match

Tagged as: Data Analysis