Marketing Automation Manager

Role Overview

The Marketing Automation Manager will design, build, and operate scalable lifecycle journeys to support customer engagement, feature adoption, retention, and revenue growth. The role requires 4+ years of experience in marketing automation, CRM operations, or related roles.

What You Will Do

The responsibilities include building and launching multichannel campaigns, managing customer events, attributes, and data logic, monitoring journey health, and troubleshooting data and integration issues.

Why It Might Be a Fit

The ideal candidate is someone who enjoys owning execution and systems, takes pride in quality and operational excellence, and wants to deepen their expertise in marketing automation within a Product-Led Growth (PLG) environment.

Requirements

• 4+ years of experience in marketing automation, CRM operations, or related roles
• Hands-on experience building automated journeys in Braze or similar platforms
• Strong understanding of customer data, events, attributes, segmentation, personalization, and journey logic
• Experience troubleshooting data, targeting, trigger, and integration issues
• Experience implementing A/B tests, control groups, and experiment measurement
• Strong knowledge of journey governance, QA, suppression rules, and frequency capping
• Strong organizational, problem-solving, and cross-functional collaboration skills

Benefits

• Flexibility to work where/how you want within your country of employment
• Robust wellness benefits, including an annual wellness stipend
• 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match