Role Overview
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You will own and scale our account-based marketing strategy for a focused market of high-value remodeling businesses. This is not a campaign management role, but rather an experienced ABM leader who can bring Marketing and Sales together around a shared target-account strategy.
What You Will Do
You will own the strategy and operating model across the full ABM lifecycle — from target account selection and tiering through buying committee engagement, intent, account-based advertising, Sales activation, Marketing Qualified Accounts (MQAs), pipeline progression and measurement.
Why It Might Be a Fit
You will be a connector between Marketing and Sales, comfortable bringing strong recommendations to Sales leadership, incorporating frontline feedback, creating shared accountability and continually evolving our approach based on what we learn.
Requirements
- Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment.
- Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement.
- Strong understanding of 1:1, 1 and 1 ABM models and when each should be used.
- Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays.
- Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed.
- Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools.
- Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion.
- Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement.
- Strong analytical skills and comfort translating account-level data into clear decisions and actions.
- Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams.
- Ability to move comfortably between strategy and execution — building the framework while also getting programs into market.
- Strong communication, facilitation and stakeholder-management skills.
- A practical mindset: able to build scalable processes without overengineering them.
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
To apply for this job please visit evercommerce.wd1.myworkdayjobs.com.
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