Digital Growth Analyst

Role Overview

The Digital Growth Analyst will own site performance analytics, customer analytics, voice-of-customer insights, and conversion rate optimization (CRO) across EVEREVE.com and digital touchpoints. This role drives conversion, site engagement, customer retention, and revenue by synthesizing Google Analytics and internal metrics into executive business reviews, while evaluating customer feedback in third party tools (ie. Yotpo) and customer feedback loops to resolve friction across the digital shopping funnel.

What You Will Do

Drive site performance optimization and customer analytics initiatives by evaluating shopping behavior, cohort trends, and funnel drop-offs to continuously improve conversion rates, average order value, traffic efficiency, and customer retention. Own weekly, monthly, and ad-hoc business reporting using Google Analytics and internal tools to synthesize site performance data, evaluate key metrics, and deliver actionable share-outs to cross-functional stakeholders and executive leadership.

Why It Might Be a Fit

The ideal candidate will have experience in digital analytics, customer analytics, conversion rate optimization (CRO), or digital growth marketing within an ecommerce or retail environment. Strong project management and cross-functional collaboration skills, with a track record of partnering effectively with UX, Marketing, and Product teams.

Requirements

• Experience in digital analytics, customer analytics, conversion rate optimization (CRO), or digital growth marketing within an ecommerce or retail environment.
• Strong command of A/B and multivariate testing methodologies, structured experimentation frameworks, and conversion optimization strategies.
• Deep experience leveraging web analytics tools (such as Google Analytics) and dashboarding platforms (such as Looker) to extract insights, manage performance reporting, and deliver cross-functional share-outs.
• Proven experience conducting keyword research, tracking organic search rankings, and analyzing site visibility and brand presence across search engines and AI/LLM discovery channels.
• Proven ability to combine quantitative customer analytics with qualitative customer feedback to generate data-driven hypotheses and present actionable recommendations to executive stakeholders.
• Strong project management and cross-functional collaboration skills, with a track record of partnering effectively with UX, Marketing, and Product teams.

Benefits

• Self-Managed PTO
• Affordable Health Insurance
• Parental Leave
• Flex Spending Accounts
• Additional Insurance
• 401k +5% Match
• Fashion Discount
• Flexible Work Model
• Culture of Purpose

Tagged as: Data Analysis, Google Analytics, Looker, Project Management