Manager, CRM + Lifecycle Marketing

Role Overview

The Manager, CRM & Lifecycle is a new role within the marketing strategy team, responsible for owning and optimizing email marketing and customer lifecycle communications. The ideal candidate combines strong technical CRM expertise with a customer-first mindset and the ability to translate data and insights into measurable business results.

What You Will Do

Own and optimize Klaviyo, lead audience segmentation and personalization, build and execute the lifecycle marketing roadmap, manage loyalty communications and engagement, drive testing and continuous optimization, own CRM analytics and performance reporting, and ensure flawless email execution.

Why It Might Be a Fit

The ideal candidate has 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce, and strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics.

Requirements

• 4–6 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within retail, fashion, or ecommerce
• Strong hands-on Klaviyo experience, including segmentation, automated flows, testing, and analytics
• Demonstrated success developing or optimizing customer lifecycle marketing programs
• Experience managing loyalty-related communications, customer retention campaigns, or member engagement strategies
• Strong analytical skills and the ability to translate customer data into actionable marketing strategies
• Experience developing and executing structured A/B testing programs
• Working knowledge of email deliverability, list management, consent requirements, and CRM best practices
• Familiarity with Google Analytics 4, Looker, or customer analytics platforms
• Experience using AI-powered tools to improve marketing personalization and efficiency
• Excellent organizational, project management, and cross-functional collaboration skills
• Strong attention to detail and ability to balance strategic priorities with hands-on execution
• A customer-first mindset and interest in women’s fashion, retail, and ecommerce
• Highly organized and able to operate independently and manage agency relationships
• Passionate about marketing and finding new ways to grow revenue
• Excited to embrace the world of women’s apparel and ideally already a fashion lover
• Driven to build meaningful relationships that align with the Evereve brand, with excellent communication and interpersonal skills