Role Overview
The Senior Analyst of Paid Media Performance and CRM will lead the strategy, operation, optimization, and measurement of paid media performance and CRM marketing campaigns, connecting investment in media, demand generation, lead nutrition, and customer relationship to measurable business results for Latam.
What You Will Do
The Senior Analyst of Paid Media Performance and CRM will lead the full-funnel strategy of paid media and CRM, design CRM and marketing automation strategies, manage performance and CRM KPIs, and create intelligent segments based on behavior, profile, interaction, and lifecycle stage data.
Why It Might Be a Fit
The Senior Analyst of Paid Media Performance and CRM will work in an integrated way with Product, Commercial, Branding, Content, Design, SEO, BI, Customer Service, agencies, and partners, ensuring coherence between campaigns, customer experience, and commercial objectives.
Requirements
- Complete university education in Marketing, Administration, Advertising and Propaganda, Communication, Business Engineering, Business Analysis, or related areas
- Proven experience of at least 2 years in paid media platforms, CRM, digital analytics, and marketing automation
- Data analysis knowledge
- MS Excel, Word, and PowerPoint mastery
- Experience in optimizing campaigns in social media
To apply for this job please visit linkedin.com.
Follow us on social media