Demand Generation Manager

Role Overview

As a member of the Growth team, the Demand Generation Manager will own how educators discover and choose to try Everyday Speech, through product-led content drawn from our product and the clinical expertise behind it.

What You Will Do

The ideal candidate will own net-new demand across webinars, community and creators, partnerships, email, paid social, website content and search, including AI answers. They will partner closely with our clinical team, who bring the expertise that makes our content credible, and with the rest of the marketing team and Sales to make sure content reaches the right people and moves them forward.

Why It Might Be a Fit

The ideal candidate is extremely values aligned: they start with empathy, prioritize ruthlessly, create momentum, are fearlessly objective, exercise agency, and are driven to grow.

Requirements

• 5+ years in growth marketing, ideally in B2B SaaS or EdTech with a product-led motion, including time owning a content strategy rather than only executing one.
• A track record of growing leads and pipeline across multiple channels.
• Exceptional writing and editing.
• Experience translating subject-matter expertise (clinical, education, or similar) into content that practitioners trust.
• Experience running webinars or events that drive registrations and follow-up engagement.
• Hands-on experience with paid social and content promotion, including managing contractors or agencies.
• A data-driven approach: you set goals, read the numbers in HubSpot, Google Analytics, or Semrush, and change course without being told.
• Strong project management.
• Thoughtful use of AI in your workflow, paired with high standards for originality and accuracy.
• Genuine interest in K-12 education and empathy for the SLPs, special educators, and counselors we serve.
• High ownership: you treat content like your part of the business and follow through.

Benefits

• Cigna Health Insurance – 100% premium coverage for team members & dependents
• Dental & Vision Coverage – 100% premium coverage for team members & dependents
• 3% Employer-Match on 401(k)
• $50K Life Insurance / AD&D
• Flexible PTO Plan & Sick Leave Policy
• 16 Weeks of Paid Parental Leave
• Home Office Reimbursements
• Book & Learning Stipend
• Meaningful Employee Experience Initiatives
• Every Other Friday Off After 90 Days!