Lifecycle Marketing Manager

Role Overview

The Lifecycle Marketing Manager will build programs to turn new developer signups into activated users and engaged enterprise opportunities. The role involves owning two lifecycle motions: self-serve activation and enterprise nurture. The manager will design AI-powered workflows for drafting, personalization, audience research, journey QA, segmentation, and performance summaries.

What You Will Do

The Lifecycle Marketing Manager will own the developer journey from signup to first successful API call, early repeat usage, and an agreed activation or PQL threshold. They will also own the long-cycle journeys for enterprise accounts, building education paths by persona, use case, and vertical. The manager will partner closely with Product and Engineering on the broader onboarding experience while owning the lifecycle programs that support it.

Why It Might Be a Fit

The ideal candidate has 5+ years of experience in lifecycle, growth, email, or marketing automation at a B2B technology company, with hands-on ownership of programs they built and measured themselves. They should have a deep craft in email, experience using product behavior and account signals to trigger and personalize lifecycle programs, and credibility with a developer audience.

Requirements

• 5+ years in lifecycle, growth, email, or marketing automation at a B2B technology company
• Hands-on ownership of programs built and measured
• Deep craft in email
• Experience using product behavior and account signals to trigger and personalize lifecycle programs
• Credibility with a developer audience
• A track record of improving activation, engagement, pipeline progression, or reactivation through programs
• Experience supporting webinars or virtual programs through audience strategy, promotion, segmentation, and post-event conversion
• Experimentation discipline
• Analytics fluency
• Working knowledge of deliverability fundamentals, consent, preference management, and list hygiene
• A proven AI builder mindset

Benefits

• Premium medical, dental, and vision coverage
• Monthly wellness benefit
• Monthly commuter benefit
• Reimbursement for eligible egg freezing and related medical expenses up to a $15,000 lifetime maximum
• 16 weeks of fully paid parental leave for all new parents
• Lunch and dinner served daily
• Office stocked with snacks, coffee, and health supplements
• Fresh bread from a local bakery every morning
• Weekly milk tea deliveries
• Monthly picnics
• Parties to celebrate the wins and each other
• Visa sponsorship