Chief Marketing Officer

Role Overview

The Chief Marketing Officer will lead Excelsior University’s strategy for enrollment marketing, lead generation, overall brand and student pipeline growth. This position is solely responsible for building brand awareness and demand generation for the University’s degree and non-degree programs.

What You Will Do

Develop and execute an integrated enrollment marketing strategy to build brand awareness and drive qualified lead generation for all degree and non-degree programs. Collaborate closely with Admissions to ensure a seamless handoff of marketing-generated leads into the admissions funnel.

Why It Might Be a Fit

The successful candidate must have the ability to work with and be sensitive to the educational needs of adult learners and diverse student populations, and to lead and manage change while collaboratively engaging key stakeholders.

Requirements

• Seven or more years of progressive experience in enrollment marketing, higher education marketing, and/or demand-generation/lead-generation marketing leadership.
• Demonstrated understanding of digital and other cutting-edge marketing tools and strategies and how they drive performance marketing.
• Demonstrated success generating qualified leads through digital channels and converting inquiries into a strong applicant pipeline.
• Demonstrated success developing, leading, and managing brand campaigns with clear and measurable outcomes.
• Experience with marketing automation and CRM technology (e.g., lead scoring, nurture campaigns, funnel reporting) required.
• Demonstrable experience gathering and analyzing marketing and funnel data and using that data to make strategic decisions that measurably improve lead volume, quality, and conversion.
• Excellent analytical, oral, and written communication and presentation skills.
• Experience operating in an agency, consulting, or shared-services model, delivering services to internal and/or external clients against defined service agreements and deliverables.
• Demonstrated success identifying and securing new clients or partners, and growing revenue from existing accounts through expanded or additional services.

Benefits

• Competitive salary range ($190,000.00 – $210,000.00)
• Opportunity to work in a collaborative, data-informed, metric-driven manner, using audience insights and analytics to continuously improve marketing performance.