Paid Media Operations Manager

On Site Full TimeChicago, Illinois, United StatesExpedia Group

Role Overview

The Paid Media Operations Manager role sits within Supply Marketing and supports partner growth through efficient, insight-led paid media. This role focuses on measurement operations and technical enablement, helping ensure data flows, reporting structures, and tracking foundations support better decisions across paid media.

What You Will Do

Own landing page tagging, tracking pixels, campaign parameters, event tracking, and measurement readiness across paid media campaigns. Establish tracking governance across platforms and landing experiences, including taxonomy standards, quality assurance processes, documentation, and pre-launch checks.

Why It Might Be a Fit

You will work with media strategists, channel activation owners, digital operations, and agency partners to resolve measurement issues, improve workflows, and reduce operational friction.

Requirements

  • 3-5 years of experience in paid media operations, advertising operations, performance marketing infrastructure, campaign trafficking, or a closely related digital marketing discipline
  • Bachelor’s degree in marketing, business, analytics, data, communications, or related technical field; or Equivalent related professional experience
  • Strong working knowledge of landing page tagging, tracking pixels, URL structure, taxonomy management, event setup, and campaign measurement across paid social, display, programmatic, or search channels
  • Experience with measurement governance, quality assurance, dashboards, business intelligence tools, and reporting workflows, including Tableau, Looker, Power BI, or similar platforms
  • Familiarity with data flows, platform integrations, tag management systems, conversion application programming interfaces, server-side tracking, or cross-platform attribution, and ability to use tools such as Structured Query Language, Python, or Querybook to validate or troubleshoot performance data
  • Ability to communicate clearly, document workflows and launch requirements, pay close attention to data quality, and collaborate effectively with channel managers, strategists, analysts, creative partners, digital operations partners, and external agencies

Benefits

  • Medical, dental, and vision coverage
  • Paid time off
  • Employee Assistance Program
  • Wellness and travel reimbursement
  • Travel discounts
  • International Airlines Travel Agent Network (IATAN) membership

To apply for this job please visit expedia.wd108.myworkdayjobs.com.


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