Global Demand Generation Manager, Growth

Role Overview

The Global Demand Generation Manager, Growth will own and deliver demand generation programmes that create qualified opportunities and pipeline. The role requires a proactive, results-driven individual who can turn marketing strategy into integrated campaigns that create demand and qualified pipeline, engage the right audiences, and deliver measurable commercial impact.

What You Will Do

The responsibilities include owning and delivering demand generation programmes, tracking and reporting campaign contribution through the funnel, identifying opportunities to improve marketing and sales conversion, and developing and delivering integrated, multi-channel campaigns aligned to business priorities.

Why It Might Be a Fit

The ideal candidate will be a modern marketer who uses AI naturally as part of their work, maintaining strong marketing judgement and creativity. They will be commercially minded, curious, and energetic, with a growth mindset and a proven understanding of demand generation, paid media, digital marketing, and/or ABM.

Requirements

• Experience in a B2B technology, SaaS or similarly complex commercial environment.
• Strong experience developing and delivering integrated, multi-channel marketing campaigns.
• Expert-level, hands-on HubSpot experience (Marketing Hub, ideally Sales Hub), with a track record of using it to drive and report on pipeline.
• Demonstrable, practical use of AI tools in day-to-day marketing work, with examples of how it has improved speed, scale, or results.
• Proven understanding of demand generation, paid media, digital marketing, and/or ABM.
• Commercial mindset with an understanding of and proven experience in how marketing activity translates into pipeline and revenue.
• Strong analytical skills and confidence using performance data to make decisions and optimise activity.
• Experience working cross-functionally with Sales and other business stakeholders.
• Strong project management skills, with the ability to manage multiple priorities and deliver at pace.
• Comfortable being both strategic and hands-on – able to develop the plan and get into the detail to make it happen.
• Strong communication and influencing skills.
• Curious, proactive, and comfortable testing new ideas and challenging established approaches.

Benefits

• Pension Plan
• Hybrid working
• 25 days Holiday
• Company Bonus