CRM Analyst

Role Overview

Join Experian’s CRM team to develop communication strategies and journeys that enhance acquisition, activation, and conversion of consumers. This role will have an important role in the evolution of our CRM strategy, using Salesforce Marketing Cloud to build automated journeys, segmentations, and campaigns based on data and behavior.

What You Will Do

Plan, build, and optimize acquisition and conversion campaigns and journeys within the Salesforce Marketing Cloud; Develop automated journeys using Journey Builder, considering behavior, consumer moment, and stage in the funnel; Create and evolve public segmentations using Data Extensions, filters, queries, and SQL; Structure CRM automations and routines through Automation Studio; Plan and operationalize communications in channels such as email, push, SMS, and other integrated CRM channels.

Why It Might Be a Fit

We are looking for someone with an analytical profile, business vision, and the ability to connect data, technology, communication, and experimentation to generate measurable impact on the results of Serasa Credit.

Requirements

• CDP (Salesforce)
• Jira
• Confluence
• Salesforce Marketing Cloud
• CRM
• Automated Journeys
• A/B Testing
• Segmentation
• WhatsApp

Tagged as: Salesforce, SQL