Marketing Automation Specialist – Marketo

Hybrid Full TimeSofia, Sofia-City, BulgariaExperian

Role Overview

The Digital Automation team within Experian Regional Marketing & Communications function is looking for a Marketing Automation Specialist to join us on a 12-month fixed-term contract. This is an exciting opportunity to meaningfully contribute to one of the region’s most significant marketing transformation projects.

What You Will Do

Support the Eloqua-to-Marketo migration across EMEA and APAC. Manage data and marketing asset migration, including emails, landing pages, forms, and nurture programmes. Ensure data quality, platform governance, and Marketo best practices throughout the migration.

Why It Might Be a Fit

3+ years of experience in marketing automation, digital marketing operations, or a similar role, within an international or multi-market environment. 2+ years of hands-on experience with Marketo, including campaign creation, automation workflows, asset management, data management, and platform administration.

Requirements

  • 3+ years of experience in marketing automation, digital marketing operations, or a similar role, within an international or multi-market environment.
  • 2+ years of hands-on experience with Marketo, including campaign creation, automation workflows, asset management, data management, and platform administration.
  • Practical experience with marketing automation implementation or migration projects.
  • Experience managing email campaigns, landing pages, forms, nurture programs, segmentation, and automated journeys.
  • Working knowledge of HTML for editing and troubleshooting emails and landing pages.

Benefits

  • Personal Development – career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and book.
  • Work environment – excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance – 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
  • Opportunity for Flexible working hours and Home Office.

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