Go-To-Market Associate (MRA)

Role Overview

The Go-To-Market Associate (MRA) sits within Marketing and owns marketing-sourced, intent-scored leads from first response through Sales Qualified Lead (SQL) handoff. This role is often the first human interaction a prospect has with ExtensisHR and is responsible for responding quickly, conducting thoughtful discovery, removing friction, and determining whether a prospect is ready for a qualified sales conversation.

What You Will Do

Proactively contact marketing-sourced leads by phone, email, LinkedIn, and other channels within established speed-to-lead service levels after they reach defined scoring thresholds. Conduct structured discovery conversations to understand company size, current HR and payroll practices, business challenges, timeline, and decision-making process using qualification methods adapted for the PEO buying cycle.

Why It Might Be a Fit

The ideal candidate is a strong consultative communicator with the ability to build trust, ask effective questions, and adapt messaging for varied business audiences. They should have experience in SDR, BDR, MDR, inside sales, lead-generation, or related roles, and be familiar with PEO, HRO, HCM, or co-employment concepts.

Requirements

• One to three years of experience in an SDR, BDR, MDR, inside sales, lead-generation, or related role
• Experience in B2B SaaS, HR technology, benefits, payroll, or professional services is preferred
• Ability to manage performance expectations related to response speed, outreach volume, conversion, and qualification quality
• Strong consultative communication skills with the ability to build trust, ask effective questions, and adapt messaging for varied business audiences
• Strong organization and pipeline-management skills, with the ability to prioritize leads at different intent levels and maintain consistent follow-up
• Comfort using or learning customer relationship management, marketing automation, lead-scoring, and sales-engagement platforms
• Strong interest in small-business challenges, including compliance, benefits competitiveness, multistate operations, turnover, and growth
• Resilience, curiosity, and coachability, with the ability to respond constructively to objections and changing priorities
• Familiarity with PEO, HRO, HCM, or co-employment concepts is preferred
• Experience qualifying prospects using firmographic criteria such as employee count, revenue band, and industry fit is preferred
• Exposure to account-based marketing or intent-data tools, such as 6sense or Bombora, is preferred

Benefits

• Competitive compensation and performance-based incentives
• Progressive Paid-Time Off Program, including volunteer and life event leave
• Group Medical, Dental, Vision, and Life insurance from day one
• 401(k) with company match
• Voluntary benefits including 529 College Savings, Home & Auto insurance, pet care, and more
• Student loan assistance program
• Onsite Wellness Rooms and free Headspace meditation app access
• Extensive professional development and career advancement programs
• Employee Referral Program
• Discounts in retail and entertainment
• Social and community outreach committee for inclusive culture and networking
• Complimentary coffee and snacks when in the office

Tagged as: Account-Based Marketing, Pipeline Management, SQL