Role Overview
The Manager, GTM Programs owns two connected areas of the Direct growth plan: greenfield pilot programs in new or underdeveloped verticals and geos, and brownfield expansion — generating incremental pipeline within existing client accounts and known target accounts before they earn a dedicated program owner.
What You Will Do
Design and run pilot campaigns for priority verticals and geos, build and test campaign frameworks for new-to-ExtensisHR audiences, report pilot results, own programs that generate incremental pipeline from existing accounts and known target accounts, support and help scale the referral partner ecosystem, identify upsell and cross-sell opportunities, execute day-to-day program logistics, maintain campaign calendars, briefs, and asset requests, track pilot and expansion program performance, and provide regular updates to the Senior Director.
Why It Might Be a Fit
This role requires a test-and-learn mindset, working knowledge of funnel math, strong organizational skills, experience with HubSpot, Salesforce, or similar CRM/marketing automation tools, comfort working cross-functionally with Sales and Client Success, and a willingness to maintain awareness of emerging AI applications and apply AI tools ethically and effectively.
Requirements
- 3–6 years in B2B demand, program, or field marketing
- Test-and-learn mindset
- Working knowledge of funnel math
- Experience with HubSpot, Salesforce, or similar CRM/marketing automation tools
- Comfort working cross-functionally with Sales and Client Success
Benefits
- Competitive compensation and performance-based incentives
- Progressive Paid-Time Off Program
- Group Medical, Dental, Vision, and Life insurance
- 401(k) with company match
- Voluntary benefits
- Student loan assistance program
- Onsite Wellness Rooms
- Free Headspace meditation app access
- Extensive professional development and career advancement programs
- Employee Referral Program
- Discounts in retail and entertainment
- Social and community outreach committee for inclusive culture and networking
- Complimentary coffee and snacks when in the office
To apply for this job please visit careers-extensishr.icims.com.
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