Marketing Manager

Role Overview

We are looking for a strategic, collaborative, and highly motivated Marketing Manager to lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise brands.

What You Will Do

Lead local marketing strategy and support across Head to Toe Brands’ portfolio of franchise locations, develop actionable local marketing plans, and provide elevated marketing support and coaching for priority or underperforming franchise locations.

Why It Might Be a Fit

The ideal candidate is equal parts strategist and doer: someone who can look at performance and identify what needs to change, confidently coach a franchise owner through a marketing challenge, and then turn those learnings into scalable programs that benefit the broader franchise system.

Requirements

• 3-5 years of experience in marketing, with experience in local marketing, franchise marketing, field marketing, multi-location marketing, or a related discipline
• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent relevant experience
• Demonstrated ability to develop marketing strategies and translate them into clear, actionable plans
• Experience advising, coaching, or partnering with business owners, operators, field teams, or other non-marketing stakeholders
• Strong understanding of local marketing channels and tactics, including digital marketing, paid media, local search, reputation management, email, direct mail, community partnerships, events, and grassroots marketing
• Strong analytical skills with the ability to interpret marketing and business performance, identify trends, and make actionable recommendations
• Excellent written, verbal, and presentation skills with the ability to communicate marketing concepts clearly to audiences with varying levels of marketing expertise
• Comfortable navigating challenging conversations and providing clear, confident recommendations to franchise owners and stakeholders
• Experience within a franchise, multi-location, beauty, wellness, fitness, hospitality, or service-based organization is a plus
• AI-native mindset with a passion for leveraging AI tools to improve productivity, streamline processes, solve problems, and enhance marketing execution

Benefits

• Medical
• Dental
• Vision

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