Senior Manager, Digital Marketing

Role Overview

The Digital Marketing Senior Manager will lead performance marketing efforts across the Head to Toe Brands portfolio, overseeing digital advertising strategy and performance. The ideal candidate enjoys leveraging emerging technologies, data, and consumer insights to drive measurable business results.

What You Will Do

Develop, evaluate, and optimize digital advertising strategies, media mix, audience targeting, and campaign structures across all brands at both the national and local levels, with a heavy emphasis on paid search (PPC), display, and paid social platforms.

Why It Might Be a Fit

The Digital Marketing Senior Manager must be highly comfortable interpreting complex performance data, identifying trends and opportunities, and confidently presenting findings to audiences ranging from franchisees and cross-functional teams to senior leadership and executives.

Requirements

• Minimum of 8 years of digital performance marketing experience
• Franchise, multi-location, or agency experience strongly preferred
• Bachelor’s degree required, ideally in marketing, business, information systems, data science, statistics, or related field

Benefits

• Medical
• Dental
• Vision