Senior Manager, GTM Programs

Role Overview

The Senior Manager, GTM Programs owns program strategy and execution for two connected priorities: activating five named growth markets across both greenfield and brownfield acquisition, and expanding ExtensisHR’s two specialized motions beyond their current geographic concentration.

What You Will Do

Own the go-to-market program strategy for the five activation markets, building a distinct plan for each rather than a single template, and partnering with the Manager, GTM Programs on pilot design and day-to-day execution.

Why It Might Be a Fit

The role requires experience developing, executing, and scaling direct-channel go-to-market customer-acquisition programs across multiple distinct markets, including both new-market entry and displacement of incumbent providers.

Requirements

• Six to eight years of experience in B2B demand or program marketing
• Experience developing, executing, and scaling direct-channel go-to-market customer-acquisition programs across multiple distinct markets
• Strong understanding of funnel metrics, including MQL/RFI conversion, segment-level win rate, and customer acquisition cost
• Experience reporting program-level return on investment to senior stakeholders
• Experience in Financial Services, Professional Services, PEO or HR technology, insurance, or another regulated B2B industry is strongly preferred
• Familiarity with HubSpot, Warmly, Apollo.io, Catalyst, or comparable demand, intent, and CRM tools is preferred

Benefits

• Competitive compensation and performance-based incentives
• Progressive Paid-Time Off Program, including volunteer and life event leave
• Group Medical, Dental, Vision, and Life insurance from day one
• 401(k) with company match
• Voluntary benefits including 529 College Savings, Home & Auto insurance, pet care, and more
• Student loan assistance program
• Onsite Wellness Rooms and free Headspace meditation app access
• Extensive professional development and career advancement programs
• Employee Referral Program
• Discounts in retail and entertainment
• Social and community outreach committee for inclusive culture and networking
• Complimentary coffee and snacks when in the office

Tagged as: Apollo, HubSpot