Senior Product Marketing Manager

Role Overview

The Senior Product Marketing Manager will own the omnichannel marketing plan for Exxat One, driving awareness and demand among health systems and IDNs. The role requires 4+ years of experience in demand generation, growth, or B2B marketing roles, with a strong track record running multi-channel campaigns in B2B SaaS. Direct experience marketing to or working with healthcare systems and large integrated delivery networks (IDNs) is essential.

What You Will Do

The Senior Product Marketing Manager will own the omnichannel marketing plan for Exxat One, design and run integrated, multi-channel campaigns, build and optimize the top and middle of the funnel, develop deep understanding of the IDN buyer, and partner with product marketing and content to turn positioning into compelling campaign assets and offers.

Why It Might Be a Fit

The ideal candidate will have a strong track record running multi-channel campaigns in B2B SaaS, direct experience marketing to or working with healthcare systems and large integrated delivery networks (IDNs), and fluency in how enterprise healthcare organizations evaluate and buy technology.

Requirements

• 4+ years in demand generation, growth, or B2B marketing roles
• Direct experience marketing to or working with healthcare systems and large integrated delivery networks (IDNs)
• Fluency in how enterprise healthcare organizations evaluate and buy technology
• Proven ability to plan and execute omnichannel campaigns that generate awareness and demand in a technical, regulated market
• Excellent writing and storytelling skills
• Comfort partnering cross-functionally with product, sales, and leadership, and driving work end to end with minimal oversight
• Analytical mindset — fluent with funnel, campaign, and pipeline metrics and comfortable using data to prioritize and prove impact