CRM and Marketing Automation Specialist

Role Overview

As a CRM and Marketing Automation Specialist, you will ensure that our customers receive the right message at the right time. You will analyze customer data, identify opportunities, and translate insights into smart customer journeys.

What You Will Do

You will design, test, and optimize customer journeys, and work closely with the marketing, data, and IT teams to develop new opportunities and improve existing journeys.

Why It Might Be a Fit

You will have at least 4 years of relevant experience in CRM, lifecycle marketing, or marketing automation, and have demonstrated experience in independently developing and building customer journeys.

Requirements

• At least 4 years of relevant experience in CRM, lifecycle marketing, or marketing automation
• Experience with a marketing automation platform
• Experience with Bloomreach is a plus
• Analytical and able to translate data into concrete actions
• Curious and see opportunities for new journeys and improvements
• Strong in project management and able to organize and prioritize multiple projects

Benefits

• Gross monthly salary of €4,800 to €6,500 based on 40 hours
• Service contract of 32-40 hours per week
• 24 vacation days and one extra wonder day
• 8% vacation allowance
• Flexible working hours and the possibility of hybrid work
• Pension scheme via Pensioenfonds Detailhandel
• Travel allowance of €0.23 per kilometer or full reimbursement of travel by public transport
• Space for training, professional development, and attending relevant events
• Modern workplace in Naarden