Director, Web & Conversion Optimization

Role Overview

The Director of Web & Conversion Optimization will lead the strategy, design, and performance of the website and landing pages, driving a qualified, high-intent pipeline and optimizing funnel conversion and pipeline generation.

What You Will Do

The role involves building a digital storefront that reflects the brand, delivers a best-in-class user experience, and drives a qualified, high-intent pipeline. The Director will lead a website transformation, including an end-to-end redesign, ownership of the ongoing roadmap, and continual optimization for search and conversion.

Why It Might Be a Fit

The ideal candidate will be a CRO expert with a deep, strategic understanding of the evolving search landscape, and experience in leading complex web content projects, hiring, developing, and leading high-performing teams.

Requirements

• 10+ years of progressive experience in digital marketing, specifically focused on website strategy, CRO, or e-commerce leadership
• Deep knowledge of CMS platforms, web analytics, and enterprise optimization tools
• Previous e-commerce leadership experience is highly desired to help shape our future digital capabilities
• Excellent technical acumen along with the ability to master in-house software and testing tools

Benefits

• Base salary + bonus
• Flexible PTO
• Medical, dental, and vision insurance
• 401(k) with employer match
• Short and long term disability coverage (paid by Facet)
• Life insurance options
• Paid parental leave
• Certification reimbursement program