Role Overview
The Demand Generation Lead will own the paid acquisition engine, website conversions, HubSpot marketing operations, and performance intelligence. They will work with product marketing, sales, and engineering to reach data scientists, engineers, developers, IT leaders, architects, and industrial technology buyers.
What You Will Do
The Day-to-Day responsibilities include building, managing, auditing, and optimizing Google Ads, LinkedIn Ads, and Reddit Ads campaigns, as well as using Semrush and campaign data to identify search demand, competitive opportunities, wasted spend, and profitable investments.
Why It Might Be a Fit
The ideal candidate will have 3+ years of experience in performance marketing, paid acquisition, marketing operations, or B2B demand generation, including personally operating paid campaigns. They will have strong hands-on Google Ads and LinkedIn Ads skills, as well as experience with website conversion tracking, GA4, Google Tag Manager, and CRM/marketing data quality.
Requirements
- 3+ years in performance marketing, paid acquisition, marketing operations, or B2B demand generation
- Strong hands-on Google Ads and LinkedIn Ads skills
- Experience with website conversion tracking, GA4, Google Tag Manager, and CRM/marketing data quality
- Experience building interactive BI reporting in Power BI, Tableau, Looker Studio, or comparable tools
- Practical use of AI to improve execution or analysis
Benefits
- Competitive salary package aligned with industry standards
- Top-tier medical, dental, vision, and life insurance coverage
- 401(k) matching program
- 15+ holidays, three weeks of paid vacation, a week of sick leave, and an extended holiday break for quality family time
- Paid day off on birthday and another on annual ‘CEO Thank You Day’
- Supportive environment for continuous learning and development
- Convenient commute with prime location near I-70 in Missouri and I-15 in Utah
To apply for this job please visit jobs.workable.com.
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