Role Overview
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption.
What You Will Do
Find new opportunities in your area and lead them from concept through implementation. Set the strategy rather than executing someone else’s brief. Develop deep customer understanding and translate it into clear, compelling positioning.
Why It Might Be a Fit
We’re looking for a senior product marketer we’d trust with any area we prioritize. You’ll be the marketing owner for your product area: you set the GTM strategy, make the calls, and deliver it, working as a peer with a senior cross-functional and executive team.
Requirements
- 10+ years in product marketing or closely related GTM roles
- 6+ years in core PMM, owning the GTM strategy for a product area end to end
- Experience driving adoption through a sales-assisted or lifecycle-driven motion
- Sets measurable GTM goals, architects incrementality and A/B testing with analytics partners
- Builds positioning from scratch, repositions existing products, and holds a coherent narrative across multiple launches
Benefits
- Competitive pay
- Equity
- Comprehensive benefits designed to support your life inside and outside of work
To apply for this job please visit boards.greenhouse.io.
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