Growth Marketer

Role Overview

fal is looking for a high-agency Growth Marketer to help scale growth efforts across campaigns, experiments, SEO/AEO, content, and distribution. The role involves working across channels to acquire new users, increase product adoption, and find creative ways to get fal in front of the right audiences.

What You Will Do

Execute growth campaigns, run growth experiments, drive SEO and AEO, expand distribution, create growth content, measure and optimize performance, and build scalable growth systems.

Why It Might Be a Fit

The ideal candidate is a versatile, analytical marketer who can identify opportunities, execute quickly, and measure what works. They should have 3-6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role, and be comfortable working with marketing analytics, attribution, conversion funnels, and experimentation.

Requirements

• 3-6 years of experience in growth marketing, digital marketing, performance marketing, or a similar role
• Hands-on experience executing growth campaigns across multiple channels, with measurable results
• Strong analytical instincts and comfort working with marketing analytics, attribution, conversion funnels, and experimentation
• Familiarity with SEO, AEO, content marketing, and organic acquisition strategies
• A strong writer with good creative instincts who can develop compelling content and campaign messaging
• Resourceful and experimental, constantly looking for new channels, tactics, and opportunities to drive growth
• Extremely high-agency, organized, and comfortable owning projects from idea to execution
• Comfortable working cross-functionally with engineering, design, product, and creative teams
• Excited about AI, creative technology, and generative media

Benefits

• Health, dental, and vision insurance (US)
• Regular team events and offsites