Growth Marketing Lead, DACH

Role Overview

We’re looking for a Growth Marketing Lead to drive customer acquisition, engagement, and revenue growth for Fanatics Collect in Germany. The role involves developing and executing a locally relevant growth strategy, working closely with the central Growth team, and ensuring campaigns are effectively localized.

What You Will Do

The Growth Marketing Lead will own growth marketing in Germany, develop and execute the local growth marketing strategy, plan and deliver integrated campaigns across paid, CRM, lifecycle, creators, partnerships, and community channels, and drive acquisition and lifecycle performance.

Why It Might Be a Fit

The ideal candidate will have 3–6 years of experience in growth marketing, performance marketing, lifecycle marketing, or a broader commercial marketing role, with a strong understanding of the customer funnel, data comfortability, and commercial instincts.

Requirements

• 3–6 years of experience in growth marketing, performance marketing, lifecycle marketing or a broader commercial marketing role
• Fluent German and strong working English
• Experience developing and executing campaigns across multiple growth channels
• Strong understanding of the customer funnel, from acquisition and activation through to engagement and retention
• Data-comfortable, with the ability to track performance, run experiments and optimize activity based on results
• Strong commercial instincts and an understanding of how marketing activity translates into revenue growth

Benefits

• Dental insurance
• Vision insurance