Product Marketing Lead – Topps Experience

Role Overview

Fanatics Collect is looking for a Product Marketing Lead to own product marketing for Topps Experiences, understanding collectors and shaping what gets built, then turning that into launches that drive awareness, adoption, and repeat engagement.

What You Will Do

Lead collector feedback and research efforts, collaborate cross-functionally to champion the collector’s voice, partner with Product to shape the Topps on Collect roadmap, and build integrated launch plans for major Topps releases.

Why It Might Be a Fit

The ideal candidate will have 8+ years of product marketing experience, comfortable running qualitative research, and strong cross-functional collaboration skills.

Requirements

• 8+ years of product marketing experience
• Experience with mobile apps, marketplaces, streaming, fintech, gaming, collectibles, or consumer commerce
• Comfortable running qualitative research and translating it into personas, JTBD, or roadmap input
• Strong cross-functional collaboration skills
• Exceptional written and verbal communication skills
• Ability to work autonomously while taking direction from leadership
• Familiarity with trading cards, redemption programs, or licensed sports/entertainment products