Role Overview
The SEO Marketing Associate will lead search engine optimization to grow organic traffic and acquisition for FanDuel’s sportsbook, casino, and marketing websites. They will collaborate with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines and LLM platforms.
What You Will Do
The role involves conducting keyword research, managing content calendars, auditing and improving on-page and technical SEO elements, developing GEO and AEO strategies, and building and tracking visibility in AI platforms.
Why It Might Be a Fit
The ideal candidate will have 2-3+ years of experience in SEO, digital content marketing, or editorial SEO operations, a deep understanding of SEO fundamentals, and experience growing search traffic through editorial, sports, gaming, or other high-volume consumer content.
Requirements
- 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations
- Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene
- Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesize, and cite web content, and how to measure visibility within them
- Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content
- Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console
- Strong written and verbal communication skills, particularly in cross-functional or editorial environments
- Strong organizational and project management skills
- Ability to synthesize SEO, GEO, & AEO insights into actionable strategies
- Passion for digital media, sports, iGaming, and prediction markets
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 401(k) matching program
- Short-term or long-term incentive compensation
- Paid personal time off
- 14 paid company holidays
- Paid sick time
To apply for this job please visit fanduel.careers.
Follow us on social media