Role Overview
We are looking for a leader to conduct the growth strategy of Farmax, leading digital acquisition through paid media channels and affiliates, as well as internalizing the media operation.
What You Will Do
The person will be responsible for ensuring the efficiency of investments and generating qualified demand for the funnel, following indicators such as CAC, ROAS, MER, and LTV:CAC.
Why It Might Be a Fit
The person will lead, hire, and develop the growth team, including a media coordinator and media analysts (paid and performance).
Requirements
- complete higher education degree
- experience in growth, performance, D2C, or e-commerce
- investment management in digital media (Meta Ads and Google Ads)
- responsibility for indicators such as CAC, ROAS, LTV, MER, payback, and margin
- experience in leading teams, managing agencies, and affiliate programs
- knowledge of GA4, funnel analysis, attribution, and performance measurement
- advanced Excel skills
- analytical, strategic, hands-on, and results-oriented profile
- post-graduate degree in Digital Marketing, Growth, Data & Analytics, or related areas
- experience in internalizing media operations (in-house)
- experience in the health, beauty, wellness, supplementation, or D2C segments
- knowledge in creators, influencers, TikTok Ads, Power BI, Looker, and similar tools
- experience with AI applications for marketing, including creative generation, testing, and automation
- intermediate or advanced English skills
Benefits
- benefits for the employee, family, and health
To apply for this job please visit vagasfarmax.gupy.io.
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